In a world where IT experts are increasingly sought after, NS (the Dutch railway operator) is perhaps not the most obvious choice of employer. So it has to stand out by grabbing their attention and convincing them they can make a difference. The solution? Engage them through a game. There’s been a growing interest in retro arcade games recently, a phenomenon that’s increased since the pandemic. Meet “Tech Tracks”, an arcade game that confronts players will the real situations confronted by a rail operator. Especially the detection and resolution of traffic problems, which can only be solved with sharp coding skills. The machine went on a tour of stations and professional salons, giving the maximum number of people the chance to play. Their scores and identities were transmitted directly to the rail operator’s HR department, which could then get in touch. Mobile and online versions of the game were launched to reach even more prospects. The operation won a prize at the recent Lovie Awards, which celebrate digital excellence in Europe.
|Title||NS Tech Tracks|
|Campaign||NS Tech Tracks|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|More Information||Subscribers Only|