It’s not often talked about, but older people still have sex lives. Unfortunately, as well as spreading the love, seniors are also spreading sexually transmitted infections, which are on the rise in the UK amid this segment of the population. The condom maker Relate saw an opportunity to help. Realising that older people also enjoy gardening, it launched a new range called The Hornicultural Society. The condom packets resemble seed packaging, with amusing illustrations of suggestively-shaped plants and vegetables. Distributed in appropriate spots like garden centres, the products raise awareness and send a prevention message. 

TitleThe Hornicultural Society
Campaign The Hornicultural Society
Advertiser Relate
Brand Relate

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2024 influence trends you should care about


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Our new report outlines 6 key trends in Influence for 2024 that brands should embrace to stay ahead of the curve. Download "2024 Influence Trends You Should Care About" here. 

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