Netflix was poised to launch “Cielo Grande”, a new series for pre-teens, in Latin America. But how to capture the attention of this notoriously fickle bunch? MediaMonks decided to expand the universe of the show into the metaverse – gaming platform Roblox, to be exact. Players were challenged to find a character who had gone missing in the actual series. While tracking down the elusive NPC (non-playable character), they got to explore the show’s settings, ride wakeboards, sing, dance and even virtually meet real cast members. Smart thinking for a demographic where fans love to experience the world of their favourite shows across multiple platforms. 

TitleThe Missing NPC
BriefWe built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV.
Campaign The Missing NPC
Advertiser Netflix
Brand Netflix TV Series

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PostedNovember 2022
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