TitleMOM = WOW
BriefThe "hidden" powers of mothers were demonstrated through an installation using typography that carries a "hidden" message: The 3D letters spelling the word "MOM" were mounted on the billboard in individual letters. When hit by light they casts a shadow that spells out "WOW" – revealing what every MOM is. Making sure the great achievements of all mothers, are no longer hidden – as often happens in real life.
Campaign MOM = WOW
Advertiser Mamma Matters
Brand Mamma Matters

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PostedNovember 2022
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