TitleHetzJaeger. Antifascist Algorithms. (120s)
BriefFascist music is available on all major music platforms. Even worse: their algorithms actively promote these songs. If you listen to Nazi music once, more and more will be recommended. We remind the providers of their duty of care – by forcing their algorithms to recommend our Trojan Nazi band “HetzJaeger“ instead of fascist bands. To do this, both track and band are perfectly optimized based on the algorithms’ primary parameters. Sound, lyrics, appearance and performance in social media are most convincing – and we infiltrate streams and playlists of extreme right-wing fans with Artist Affinity Targeting. In one month, the algorithms recommend HetzJaeger over 120,000 times to neo-Nazis, becoming a hit in the scene. But one month later: the big reveal. More than 200,000 supporters and the media forced the platform to act: In the first weeks alone over 700 unconstitutional songs and Nazi bands have already removed (https://forthejury.puk-creative-tech.de/hetzjaeger-en).
Agency
Campaign HETZJAEGER. ANTIFASCIST ALGORITHMS
Advertiser Laut Gegen Nazis E.V.
Brand Laut Gegen Nazis E.V.

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company P....pp ..d K....je Subscribers Only
Additional Company fis.......elt Subscribers Only
CCO fischerAppelt D....er K...er Subscribers Only
Creative Direction N....as K...n, J...s K....r, M...tz R...fs Subscribers Only
Art Direction S...t Gur......te, S....on R...rs Subscribers Only
Account Manager R...a Hu.....n, L..a R....e, M....ie N...r Subscribers Only
Copywriting Se.....an Bo.....eb, H..e S...n Subscribers Only
Copywriting Se.....an Sp.....r, Ch.....an B...e Subscribers Only
Copywriting R...a K....er, L..a Sc......ski Subscribers Only
Production S...ha J...e Subscribers Only
Film Production L..a K...e, S...el C..y Subscribers Only
Film Production J..n Ch......ns, K..s Ba.....us Subscribers Only
Editor fischerAppelt L..a Pawl........uber Subscribers Only
Media fischerAppelt P...al V..., E...a Ni.....ova Subscribers Only
Media fischerAppelt J...n V...e, M...us He.....n, O...er W..f Subscribers Only
Music H...e H....s, S...an Sc....en Subscribers Only
PR A...en Fin.......er, H...ld E...n, B...a Ma....ff Subscribers Only
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