TitleMuseum of Endangered Art
BriefA traffic-stopping activation that took Prague citizens to the streets of Kiev. We “protected” a Ukrainian activist’s statue with 400+ sandbags, just like Ukrainian citizens had to do after the Russian invasion. The ambient activation drew attention of regular people, media and event the First Lady of Ukraine.
Campaign Museum of Endangered Art
Advertiser The Committee for Ukrainian Museums
Brand Museum of Endangered Art

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PostedNovember 2022
Business SectorSubscribers Only
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Head of Art M...k F...as Subscribers Only
Idea Maker M...el M...na Subscribers Only
Managing Director/PR Lounge K...a W....er Subscribers Only
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About VCCP Prague

VCCP was founded on 24th January 2002, around Charles’ kitchen table. Charles Vallance, Adrian Coleman, Rooney Carruthers and Ian Priest were united by their desire to un-do the bad habits of big creative agencies. The agency was founded on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. It’s the reason why over half our employees come from non-traditional advertising backgrounds.
Since 2002, VCCP has expanded its agency vision and opened offices across Europe and the world.
VCCP Prague opened in April 2010, and was originally set up to service O2 Czech Republic and O2 Slovakia, two of the biggest clients in this region. Since the launch VCCP Prague has grown and now employes over 30 people and services multiple clients. 

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