| Title | That's how the taste looks like (160s) |
| Brief | We needed to say that Kaltenecker has the widest range of beer specials in Slovakia. And not just to SAY this but also to SHOW this. We made an experiment. We looked at the beer specials very closely. We combined the fine art of photography with science. And that is how we managed to VISUALIZE THE TASTE of each Kaltenecker beer special. We shared the results at the exhibitions all over the country. The exhibitions were organised near the breweries, where it was possible to taste the exhibited beer. So we managed to bring two experiences - visual and taste. The beauty of the macro-photographs of the individual beer specials inspired people to want to taste the beer. |
| Agency |
Effectivity
|
| Campaign |
That's how the taste looks like
|
| Advertiser |
Kaltenecker Brewery
|
| Brand |
Kaltenecker craft beers
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Entrant Company |
E..E Br.....ava Subscribers Only
|
| Creative director |
P...r R...�ák Subscribers Only
|
| Creative director |
Ka....na No.....va Subscribers Only
|
| Art director |
�...fan H....is K...�ka Subscribers Only
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| Copywriter |
P...r R...�ák Subscribers Only
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| Copywriter |
Ka....na No.....va Subscribers Only
|
| Photographer |
J...in Z..l Subscribers Only
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| Account manager |
Z...na Ko.....iková Subscribers Only
|
