TitleThe Beauty of Blackness
BriefThe film gives viewers a front-row look at the massive undertaking that goes into reviving a Black heritage brand amidst new cultural context. It spotlights the colorism and inequity of the cosmetics industry and explores Fashion Fair's rapid rise, enduring legacy, and eventual hiatus—and how two Black women are breathing new life into the iconic brand.
Agency
Campaign The Beauty of Blackness
Advertiser Sephora
Brand Sephora

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Regional Chief Creative Officer A..t S..h Subscribers Only
Head of Content M..k B..k Subscribers Only

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