| Title | BREATHE AGAIN |
| Brief | ZEISS puts a smile back on the face of eyeglass wearersThe problem of glasses fogging up is most noticeable and most annoying on public transport. Fogging makes the journey on public transport unbearable for eyeglass wearers. It is when they are faced with the problem that eyeglass wearers need to be adressed and challenged and provided with the solution.Detailed and humorous messages invade metro stations and train stations to make people smile in a context and situation that do not necessarily lend themselves to it. A simple, impactful and contextualised poster campaign highlights the Anti-Fog Kit and its usefulness for all eyeglass wearers.The creation allows : to focus on the product, central to the campaign, to have a strong visual impact, and to multiply the hooks to create a real saga adapted to the poster context. |
| Agency |
DENTSU CREATIVE
|
| Campaign |
THE ANTI-FOG KIT
|
| Advertiser |
Zeiss Vision Care
|
| Brand |
Zeiss
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Billboard
|
| Executive Creative Director |
S�.....ien Z...ni Subscribers Only
|
| Art Director |
J...en M...n Subscribers Only
|
| Copywriter |
D...en L..t Subscribers Only
|
