Title“The Bubble Buster”
BriefSmartphones, social media, the gated community lifestyle, and now the metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. It’s like living in bubbles that bait us in with momentary happiness and gradually imprison us until we forget the true happiness outside its walls.Although being one of the top real estate innovators in the middle east that develops gated communities, Mountain View wanted to scratch the surface of the bubble world and show how true happiness can be felt through simple human activities regardless of where you live.In an eye-opener story, we featured the one & only Mo Salah who, on a train, meets a young girl initially hooked on her phone. He grabs her attention with the tale of The Evil Bubbles, and the girl starts to imagine the story in her way, concluding that if happiness is a choice, we should choose to be bubble-free.
Agency
Campaign “The Bubble Buster”
Advertiser Mountain View Egypt
Brand Moutain View Residential gated community projects (real estate)

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Director T...em S...h "T....m" Subscribers Only
Chief Executive Officer (CEO) H...m H....in Subscribers Only
Chief Creative Officer H...m H....in Subscribers Only
Founder T...r E....bi Subscribers Only
Executive VP T...r E....bi Subscribers Only
Creative Director M....ud H...i Subscribers Only
Account Director M...am E....ny Subscribers Only
Senior Account Executive Abd......man H...y Subscribers Only
Chief Marketing Officer (CMO) W..l L...y Subscribers Only
Marketing Director A...a .l Bo.....sy Subscribers Only
Senior Marketing Manager R...a E...st Subscribers Only
Senior Brand Manager S...if .l M...ny Subscribers Only
Communications Manager A...d S...g Subscribers Only
Production Company A..P Pr......ons E...t Subscribers Only
Production Company @ra.......edia Subscribers Only
Executive Producer A..n .l M...i Subscribers Only
Director of Photography (DOP) C...n Wa.....on Subscribers Only
Production Designer ..d C...ke Subscribers Only
Production Company Producer ..y L...ey Subscribers Only
Production Company Producer S....uk M....ar Subscribers Only
Head of Production E...m S...r Subscribers Only
Production Manager ..r E....ry Subscribers Only

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