TitleThe Running Billboards
BriefTo market the ultimate headphones for runners, the adidas headphones FWD-02 SPORT, we created light weight billboards, put them on the backs of pro runners and had them run in the most popular running trails.The Running Billboards carried a message: if you could keep up and scan the code, you got 50% discount on the headphones.The campaign was launched by runner influencers who encouraged their followers to go out and hunt the billboards.
Agency
Campaign The Running Billboards
Advertiser Zound industries
Brand Zound FWD-02 SPORT

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director L...a E...s Subscribers Only
Art Director R...n W...n Subscribers Only
Copywriter Ch......fer D....ng Subscribers Only
Art Director A...ea An.....on Subscribers Only
Designer A...n H..g Subscribers Only
Account Planner M...es Z...i Subscribers Only
Account Director Kr....na A....ed Subscribers Only
Account Manager H...a Ca....on Subscribers Only
Account Manager L...s L....on Subscribers Only
Project Manager Assistant Ch.....ta Od......�rna Subscribers Only
Producer Oli.......tin He.....ez Subscribers Only
Director of Photography (DOP) A...lo He.....ez Subscribers Only
Creative Director Linda Elers
Art Director Robin Wiman
Copywriter Christoffer Dymling
Art Director Andrea Andersson
Designer Anton Haag
Planner Mounes Zandi
Account Director Kristina Annehed
Account manager Hilda Carlsson
Account manager Linus Larsson
Project assistant Charlotta Odenstjärna
Film producer Oliver Martin Henriquez
DoP Angelo Henriquez

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