TitleThe Volatile Beer Price
BriefTo help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the Nordic energy market.The beer sold out and 99% of the bottles were bought smart, when the energy price was below the day's average. After the campaign period Tibber had 20 % more customers.
Campaign The Volatile Beer Price
Advertiser Tibber
Brand Tibber

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director J...n Y...az Subscribers Only
Copywriter G...av Ber......son Subscribers Only
Art Director M....as Gu.....son Subscribers Only
Art Director .D De....er Subscribers Only
Client Director O...r K....ru Subscribers Only
Project Manager A..a K..n Li.....st Subscribers Only
Production Company Producer P...e He.....in Subscribers Only
PR Consultant H...na Bj.....und Subscribers Only
PR Consultant M...i O...m Subscribers Only
Strategist I...a Fr....lm Subscribers Only
Intern S..a Li....en Subscribers Only

Related Ads

Latest Ads