TitleThere's No Shame in Turning Around.
BriefOutdoor life is a huge part of Norwegian culture. So much, that they have “The Mountain Code” – nine rules for staying safe in the wilderness.This summer, when the airport chaos started to spread across Europe, we gave traveling Norwegians a familiar reminder – Mountain Code No. 8 – There’s no shame in turning around. A rule that, in the mountains, usually implies “Go back home when the weather turns bad”.We adapted this rule and gave it new meaning, by placing billboards all the way from Oslo Central Station, along the airport express route, inside Oslo Airport, and even in Alicante.Surprising Norwegians, where they usually don’t get a lot of communication in their language.
Campaign There's No Shame in Turning Around.
Advertiser Den Norske Turistforening/The Norwegian Trekking Association
Brand DNT

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Entrant Company Mo......ern .S Subscribers Only
Sebastian Graf Stenberg Co.....ter Subscribers Only
Mira Liv Helland Mortensen Co.....ter Subscribers Only
Philip Notland ..t Dire.........igner Subscribers Only
Mona Larsen P....ct M....er Subscribers Only
Nikolai Nordan Riibe C...nt Di....or Subscribers Only
Cathrine Høgebøl De....er Subscribers Only
Gunveig Staven De....er Subscribers Only
Sindre Groager Grøn M...on De....er Subscribers Only
Martin Myhre Pr....er Subscribers Only
Yakob Dahl Changezi Pr....er Subscribers Only
Mikael Solbakken V...o E...or Subscribers Only
Per Scavenius M...a A....er Subscribers Only
Petter Holmern Halvorsen F..o Subscribers Only

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