| Title | There's No Shame in Turning Around. |
| Brief | Outdoor life is a huge part of Norwegian culture. So much, that they have “The Mountain Code” – nine rules for staying safe in the wilderness.This summer, when the airport chaos started to spread across Europe, we gave traveling Norwegians a familiar reminder – Mountain Code No. 8 – There’s no shame in turning around. A rule that, in the mountains, usually implies “Go back home when the weather turns bad”.We adapted this rule and gave it new meaning, by placing billboards all the way from Oslo Central Station, along the airport express route, inside Oslo Airport, and even in Alicante.Surprising Norwegians, where they usually don’t get a lot of communication in their language. |
| Agency |
Morgenstern AS
|
| Campaign |
There's No Shame in Turning Around.
|
| Advertiser |
Den Norske Turistforening/The Norwegian Trekking Association
|
| Brand |
DNT
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
|
| Entrant Company |
Mo......ern .S Subscribers Only
|
| Sebastian Graf Stenberg |
Co.....ter Subscribers Only
|
| Mira Liv Helland Mortensen |
Co.....ter Subscribers Only
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| Philip Notland |
..t Dire.........igner Subscribers Only
|
| Mona Larsen |
P....ct M....er Subscribers Only
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| Nikolai Nordan Riibe |
C...nt Di....or Subscribers Only
|
| Cathrine Høgebøl |
De....er Subscribers Only
|
| Gunveig Staven |
De....er Subscribers Only
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| Sindre Groager Grøn |
M...on De....er Subscribers Only
|
| Martin Myhre |
Pr....er Subscribers Only
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| Yakob Dahl Changezi |
Pr....er Subscribers Only
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| Mikael Solbakken |
V...o E...or Subscribers Only
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| Per Scavenius |
M...a A....er Subscribers Only
|
| Petter Holmern Halvorsen |
F..o Subscribers Only
|
