TitleThe Museum of Big Questions - outdoor (UK translations)
BriefFinally: a museum for all those questions you didn’t know you had. But the interconnectivity of all life on earth isn’t exactly a small theme. That’s why we came up with ‘the museum of big questions’. A simple idea to pique people’s curiosity with questions ranging from the massive ‘what am I?’ to the small (but no less interesting) ‘why aren’t my toes fingers?’. We asked these big questions with big, bold canvas-filling letters, and they’re asked by little humans, created by renowned illustrator Matt Blease. The combination of big questions, little humans made for striking print ads. It introduced the Groote Museum to a broad audience, making their ginormous topic bite-sized and establishing it as its own distinct place while being recognisable as part of the ARTIS zoo family.
Campaign The Museum of Big Questions
Advertiser Artis
Brand Groote Museum

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Concept & Creation D..n Subscribers Only
Illustrations M..t B...se (...ed L....n) Subscribers Only
Edit & animation ..g S...s Subscribers Only
Sound & music So......cus Subscribers Only

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