BriefDurex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way.
Campaign Sex for Real
Advertiser Reckitt Benckiser
Brand Durex

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Art Director Em....el Bo.....es Subscribers Only


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