TitleThe expired passport discount (Board)
BriefWhen the pandemic subsided after two years and restrictions were lifted, millions of Swedes saw the chance to travel abroad again. Soon, almost as many realized that their passport had expired while sitting at home and that the queues to renew it were just as long as the pandemic itself. In this chaos Elite Hotels of Sweden turned desperation into salvation with a campaign that gave every frustrated person with an expired passport an exclusive discount at Elite Hotels of Sweden and a way to save the holiday.
Campaign The expired passport discount
Advertiser Elite Hotels
Brand Elite Hotels

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Art Director Ch.....an J�.....sen Subscribers Only
Copywriter J...n Su....rg Subscribers Only
Creative Director J...gen Be....nd Subscribers Only
Creative Director El....et F....er Subscribers Only

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