Title70% without identity
BriefIn order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels.
Campaign Pixel Portraits
Advertiser ACRA
Brand ACRA

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Photographer S....no Ro....li Subscribers Only
Chief Creative Officer Fr.....co Gu....ra Subscribers Only
Event Manager Al.....dro Ri....di Subscribers Only
Associate Creative Director R....to Fe....io Subscribers Only
Associate Creative Director Ve....ca M...i Subscribers Only
General Manager L..a C....li Subscribers Only
Media Director F...o Ri.....ni Subscribers Only
PR Director S...ne C....ni Subscribers Only
Production Director G....ia Fa.....to Subscribers Only
Graphic Designer St....ia M....ro Subscribers Only
Motion Graphics Designer Fe....ca S....ru Subscribers Only
Production Manager D...o D....to Subscribers Only

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