| Title | Cecilie - A statue for the incurables (board) |
| Brief | Cecilie (44) is mother to three. She has metastatic breast cancer that has spread to her liver, back, pelvis and neck – a terminal diagnosis. Soon, all that will be left of her are the memories. Her children that survived her. Her story about a fight against metastatic breast cancer she didn’t win.We made sure that Cecilie and all the other metastatic breast cancer patients will never be forgotten.In front of the Norwegian parliament building, we erected the first ever statue of a person that is about to die. The first ever statue of a person with one breast. The first ever statue of a woman with metastatic breast cancer. A statue that makes an invisible group of people impossible to forget about. A statue that reminds everyone that the battle against breast cancer isn’t won.A bronze statue made by Håkon Anton Fagerås, one of our times foremost figurative sculptors.NB:Explore the campaign site and watch the documentary about the whole process since it’s too long to be uploaded in the entry, but is a big part of the project. |
| Agency |
Try Reklamebyrå
|
| Campaign |
Cecilie: woman with incurable breast cancer
|
| Advertiser |
Pfizer/Breast Cancer Society
|
| Brand |
Pfizer/Breast Cancer Society
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Entrant Company |
..Y Subscribers Only
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| TRY - Copywriter |
T..a Bj.....ahl I....en Subscribers Only
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| TRY - Art director |
N....as He....rg Subscribers Only
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| TRY - Account Director |
A..e E...n Subscribers Only
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| TRY - Project Manager |
T...e O...n Subscribers Only
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| TRY - Project Manager |
N..t S...el Subscribers Only
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| TRY - Social media advisor |
A..e D...n Subscribers Only
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| TRY - PR Advisor |
In....rg T...es Subscribers Only
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| TRY - Case Editor |
M...in ..k Subscribers Only
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| TRY - Motion Designer |
..n Gi.....ie Subscribers Only
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| Tangrystan - Sculptor |
H...on A...n F....ås Subscribers Only
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| Tangrystan - Director |
A....as Gr.....ien Subscribers Only
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| Tangrystan - Producer |
B...e T...re Subscribers Only
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| Tangrystan - Editor |
P....ck La.....rd Subscribers Only
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| Tangrystan - Production Manager |
L...ie S...h Subscribers Only
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| Ohlogy - Music Supervision |
G...n O..d Subscribers Only
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| Music Artist |
..y Wi.....en Subscribers Only
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| Music Artist |
Kr.....fer .o Subscribers Only
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| Chairman of the Norwegian Breast Cancer Society |
E...n H...is U..e Subscribers Only
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| Pfizer - Digital&Business Support Manager Oncology |
T...nn S...m Subscribers Only
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| Pfizer - Medical advisor, Oncology Pfizer |
M...a J....ne Ha.....ud Subscribers Only
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| Pfizer - Commercial Lead |
I...il H...h Subscribers Only
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| Norwegian Sculptors Society - Advisor |
E..k S...n Subscribers Only
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