TitleCecilie - A statue for the incurables
BriefCecilie (44) is mother to three. She has metastatic breast cancer that has spread to her liver, back, pelvis and neck – a terminal diagnosis. Soon, all that will be left of her are the memories. Her children that survived her. Her story about a fight against metastatic breast cancer she didn’t win.We made sure that Cecilie and all the other metastatic breast cancer patients will never be forgotten.In front of the Norwegian parliament building, we erected the first ever statue of a person that is about to die. The first ever statue of a person with one breast. The first ever statue of a woman with metastatic breast cancer. A statue that makes an invisible group of people impossible to forget about. A statue that reminds everyone that the battle against breast cancer isn’t won.A bronze statue made by Håkon Anton Fagerås, one of our times foremost figurative sculptors.NB:Explore the campaign site and watch the documentary about the whole process since it’s too long to be uploaded in the entry, but is a big part of the project.
Agency
Campaign Cecilie: woman with incurable breast cancer
Advertiser Pfizer/Breast Cancer Society
Brand Pfizer/Breast Cancer Society

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Entrant Company ..Y Subscribers Only
TRY - Copywriter T..a Bj.....ahl I....en Subscribers Only
TRY - Art director N....as He....rg Subscribers Only
TRY - Account Director A..e E...n Subscribers Only
TRY - Project Manager T...e O...n Subscribers Only
TRY - Project Manager N..t S...el Subscribers Only
TRY - Social media advisor A..e D...n Subscribers Only
TRY - PR Advisor In....rg T...es Subscribers Only
TRY - Case Editor M...in ..k Subscribers Only
TRY - Motion Designer ..n Gi.....ie Subscribers Only
Tangrystan - Sculptor H...on A...n F....ås Subscribers Only
Tangrystan - Director A....as Gr.....ien Subscribers Only
Tangrystan - Producer B...e T...re Subscribers Only
Tangrystan - Editor P....ck La.....rd Subscribers Only
Tangrystan - Production Manager L...ie S...h Subscribers Only
Ohlogy - Music Supervision G...n O..d Subscribers Only
Music Artist ..y Wi.....en Subscribers Only
Music Artist Kr.....fer .o Subscribers Only
Chairman of the Norwegian Breast Cancer Society E...n H...is U..e Subscribers Only
Pfizer - Digital&Business Support Manager Oncology T...nn S...m Subscribers Only
Pfizer - Medical advisor, Oncology Pfizer M...a J....ne Ha.....ud Subscribers Only
Pfizer - Commercial Lead I...il H...h Subscribers Only
Norwegian Sculptors Society - Advisor E..k S...n Subscribers Only

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