TitleFeel What We Feel
BriefTo raise humanitarian relief for war-torn Ukraine, we drew inspiration from President Zelenskyy’s powerful plea to the world to “Feel this: What we feel every day.” And we forced people to imagine what it would feel like, firsthand, to experience those ravages of war by transforming their own familiar hometown into a barely recognizable, battle ruin.QR codes, anchored by Zelenskyy’s call to action, transport users to a web-based experience that allow them to toggle between a familiar city landmark and what that scene could look like after the devastation of war.And as the impact of that jarring experience takes hold, those users are immediately prompted to contribute to the cause, just as they are truly feeling what they feel in the Ukraine.The omni-channel campaign includes integrated digital, 15s TV, traditional and digital OOH, and a social media crusade championed by an army of influencers.With each passing day, the need for humanitarian aid grows in urgency. So, defying typical production timelines, the campaign launched just under six weeks after Zelenskyy’s speech.
Agency
Campaign Feel What We Feel
Advertiser Razom
Brand Razom

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Entrant Company G..y C...da . T..K Wo.....de Subscribers Only
Chief Creative Officer M...y Ma....ez Subscribers Only
Executive Creative Director M..k M...n Subscribers Only
Copywriter K...ta R...or Subscribers Only
Copywriter B...ît L...er Subscribers Only
Copywriter C...g R....nd Subscribers Only
Art Director M..k M...n Subscribers Only
Art Director C...lo M...ón N...s Subscribers Only
Designer ..e Tru........esque Subscribers Only
Chief Executive Officer M..c La.....te Subscribers Only
Chief Marketing Officer J..l Ma......nni Subscribers Only
EVP, General Manager N...le L...e Subscribers Only
Director of Production N..l O...u Subscribers Only
Digital and Technology Strategist Jea.......ppe G....es Subscribers Only
Senior Interactive Art Director Al.....re De.....ins Subscribers Only
Director of Social Strategy St.....ie Gr.....cz Subscribers Only
Head of Communications V....sa G....ot Subscribers Only
Producer D...a Ar.....ld Subscribers Only
Editor B..o Fr....in Subscribers Only
Studio Manager P...y G...f Subscribers Only
Digital Web Agency K...in Subscribers Only
Digital Web Agency CEO D...d Gu.....in Subscribers Only
Project Manager Va....in A...s Subscribers Only
Creative Technologist G....el C...el Subscribers Only
Creative Technologist Gu.....me T...si Subscribers Only
Visual Effects Company R...o .X Subscribers Only
Head of Art Department D..k F....nd Subscribers Only
Head of Department Matte Painting Fr....ic St.....ud Subscribers Only
Environment Artist S...h H...ab Subscribers Only
Video Post-Production Compositor N....as L....se Pe.....lli Subscribers Only
Video Post-Production Compositor Ca....ne B...n Subscribers Only
VFX Supervisor E..k G...on Subscribers Only
Video Post-Production Supervisor C....ie Lega.........ette Subscribers Only
PR Company H..l . Kn....on St.....ies Subscribers Only
PR Company Vice-President, Quebec P....ce L...ie Subscribers Only
PR Company Senior Advisor M...me Be....er Subscribers Only
Media Company G...p . Subscribers Only
Client R...m Subscribers Only
Human Rights Advocate K...la O...va Subscribers Only

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