TitleRainbow Deposits (10s)
BriefWith the increase of rainbow washing and solely performative actions on the part of brands, it became clear to BMO that not every rainbow during pride had impact. They didn’t all lift up the 2SLGBTQ+ community, remove barriers to their financial equality, make them feel accepted, or keep them safe. So BMO partnered with the Rainbow Railroad, to make every rainbow count towards concrete action to help 2SLGBTQ+ communities.BMO hijacked rainbows across Canada and the US, allowing people to deposit a rainbow the same way they deposit a cheque. BMO developed a first-of-its-kind web app that allowed users to take a picture of a rainbow, any rainbow, then upload it to the app so that it could be “deposited” as a $1 donation to the Rainbow Railroad. The campaign saw 50,000 rainbows deposited from 624 cities and 312 different brands.
Agency
Campaign Rainbow Deposits
Advertiser BMO
Brand BMO

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Entrant Company ..B T....to Subscribers Only
CCO N...y Cri.......nna Subscribers Only
Executive Creative Director Je....ah M....a, A...ew M....ee Subscribers Only
Sr. Copywriter C...b Mc....en Subscribers Only
Sr. Art Director H....in Ru....hi Subscribers Only
Creatives N..y Le.....ki, ..s S..., .P .e L..., A..m T..k Subscribers Only
Creatives A...l R...e, Mar........tine L....rd Subscribers Only
Creatives O....er La....te Subscribers Only
EVP, General Manager T...y L...le Subscribers Only
VP, Managing Director ..m W...h Subscribers Only
VP, Client Service Lead E..n H...s Subscribers Only
Account Director L...e D...ds Subscribers Only
Account Director ..i Ga....ki Subscribers Only
Account Supervisor L...yn Ri....ds Subscribers Only
Account Supervisor S...ia R...bo Subscribers Only
Account Director M....el W...er Subscribers Only
Account Executive É.....eth B....lt Subscribers Only
Chief Strategy Officer S....ey B...n Subscribers Only
Strategy Director St.....ie G...s Subscribers Only
Senior Strategist A..y Dw......yce Subscribers Only
Broadcast Producer T...a Ov....lt Subscribers Only
Integrated Producer An.....ia G.., D...el R...in Subscribers Only
Online Production . .m S...ic Subscribers Only
Creative Director ..n G....is Subscribers Only
Creative Director/VFX/3D Artist D..e G...ne Subscribers Only
VFX/3D Artist, Compositor, Art Director S...e H....an Subscribers Only
VFX/3D Artist C...s C....er Subscribers Only
Compsitor J...a D...in Subscribers Only
Executive Producer C...y Je.....es Subscribers Only
Offline Production M....ed .o G...ts Subscribers Only
Editor N..k Y...l Subscribers Only
Assistant Editor P....ka ..j Subscribers Only
Executive Producer T...a H...ey Subscribers Only
Audio House ..o A...o Subscribers Only
Creative Director D...en Br.....ger Subscribers Only
Assistant Engineer O..d Ge.....deh Subscribers Only
Executive Producer H...ah G...am Subscribers Only
Producer L...en D...ie Subscribers Only
Media Agency .M C...da Subscribers Only
Influencer Outreach R....SE C...da Subscribers Only
Associate Director, Social S....on S...e Subscribers Only
Campaign Manager, Social S..i .e Subscribers Only
Creative Strategist D....ll E...s Subscribers Only
Content Manager A....ie Gu.....ll Subscribers Only
PR Agency G...sy Subscribers Only
S....on St.....iuk Subscribers Only
Client ..O Subscribers Only
Head, Brand, Enterprise Social and Content Je....er C...i Subscribers Only
Director, Brand Management & Enterprise Marketing Je....er L...on Subscribers Only
Sr Manager, Enterprise Marketing & Social Impact Da....le O'....ey Subscribers Only
Marketing Manager, Brand & Sponsorship Advertising An.....ie Be.....min Subscribers Only

Related Ads

Latest Ads