TitleWhat If I'm tired?
BriefDuring hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say: "Keep your hands up for true human values!"
Campaign What if I'm tired?
Advertiser Eleos
Brand Eleos Ukraine

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Creative Director, Leo Burnett Ukraine An....iy D....ov Subscribers Only
Copywriter, Leo Burnett Ukraine O...a Da......nko Subscribers Only
Art Director, Leo Burnett Ukraine T...s Bo.....huk Subscribers Only
Chief Creative Officer, Publicis Groupe Central J..g R...mi Subscribers Only
Chief Creative Director, Publicis Groupe Ukraine K...a Sc.....er Subscribers Only

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