TitlePaywall Down (112s)
BriefPaywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Campaign Paywall Down
Advertiser L'Oréal
Brand L'Oréal

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Executive Chairman H..o Ro.....es Subscribers Only
Chief Executive Officer (CEO) A...é F...ça Subscribers Only
CCO M....na .á Subscribers Only
Executive VP M...io B...es Subscribers Only
Creative Director R....do We....an Subscribers Only
Associate Creative Director J..�o R....de Subscribers Only
Art Director B...o M...i Subscribers Only
Art Director ..a R...a Subscribers Only
Copywriter A...ea L...to Subscribers Only
Copywriter Hu....to No....ra Subscribers Only
Copywriter I..r P...es Subscribers Only

Related Ads

Job Board

HGV Trainer Ep Training
United Kingdom

Latest Ads