TitlePaywall Down (112s)
BriefPaywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Agency
Campaign Paywall Down
Advertiser L'Oréal
Brand L'Oréal

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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