TitleBuild Your Smart Home Today
BriefThe Home Depot set out to launch a full funnel campaign connected to their CDP using an artificial intelligence engine to analyze successful customer journeys and contextual influence factors (including: location, time, weather, events and promotions, and sales trends) to power product recommendations. The programmatic campaign was divided into two phases that were run concurrently. The upper funnel phase featured interactive display ads that invited audiences to explore an immersive house room-by-room, filled with the latest Smart Home technology or view top products by several Smart Home brands. The lower funnel phase of the campaign consisted of simple carousel units that auto-rotated through dynamically selected smart home product recommendations. Machine learning kept improving the recommendations and the return on ad spend as the campaign went on. Ultimately, the campaign’s personalized product recommendations delivered a 315% increase in return on ad spend over The Home Depot’s benchmarks.
Campaign Build Your Smart Home Today
Advertiser The Home Depot, Inc.
Brand The Home Depot

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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