TitleNumbers Syndrome
BriefNUMBERS SYNDROME is the first dynamic tool in the world that shows the numbers of people with Down syndrome and helps them develop themselves through the data they generate. This action tool collects and compares the submitted data, turning each new piece of data into statistics and each statistic into a real-time claim aimed at the government agencies that are in charge of solving it. With this campaign, social media was filled with grievances putting pressure on the State and urging it to respond. A population that was vulnerable until today started being empowered thanks to the most powerful and transforming tool they could have: their own data.Because it is not only about raising awareness, it's also about making a real change.
Campaign Numbers Syndrome
Advertiser Asociación Síndrome de Down de la República Argentina
Brand Numbers Syndrome Dynamic Tool

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Executive Officer (CEO) Vi....ia C..e Subscribers Only
Chief Creative Officer N....ia Be.....sa Subscribers Only

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