| Title | Numbers Syndrome |
| Brief | NUMBERS SYNDROME is the first dynamic tool in the world that shows the numbers of people with Down syndrome and helps them develop themselves through the data they generate. This action tool collects and compares the submitted data, turning each new piece of data into statistics and each statistic into a real-time claim aimed at the government agencies that are in charge of solving it. With this campaign, social media was filled with grievances putting pressure on the State and urging it to respond. A population that was vulnerable until today started being empowered thanks to the most powerful and transforming tool they could have: their own data.Because it is not only about raising awareness, it's also about making a real change. |
| Agency |
Wunderman Buenos Aires
|
| Campaign |
Numbers Syndrome
|
| Advertiser |
Asociación Síndrome de Down de la República Argentina
|
| Brand |
Numbers Syndrome Dynamic Tool
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Chief Executive Officer (CEO) |
Vi....ia C..e Subscribers Only
|
| Chief Creative Officer |
N....ia Be.....sa Subscribers Only
|
