Danes gather to celebrate Christmas on the evening of December 24. So how do you promote a December 25 lottery draw when the festive fun has already died down? By creating an extension to advent calendars that contains a ticket for the December 25 draw, thus prolonging the Christmas excitement. Naturally, the Danish National Lottery’s add-on box is compatible with most advent calendars on the market – and available from a wide number of retailers. This December 25, the snores will be replaced with suspense.
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| Title | The Add-On Calendar |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | The Add-On Calendar |
| Advertiser | The Danish National Lottery |
| Brand | Lotto |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | Rob.......sen &...; Li......ded Subscribers Only |
| Senior Creative | Ch......fer Fe.....ov B..s Subscribers Only |
| Senior Creative | K...a Vi.....mer Subscribers Only |
| Creative Director | He....ch Ve.....rd Subscribers Only |
| Strategic Director | S...en Ch......sen Subscribers Only |
| Account Director | G...e An....en Subscribers Only |
| Account Manager | Be.....te Kj....en Subscribers Only |
| Producer | ..a B..l Subscribers Only |
| Director | P...r H...on Subscribers Only |
| Extra Credit | P...r E..l B....ig Subscribers Only |
| Extra Credit | L...s P...i Subscribers Only |
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