TitleThe Swedish Brain Foundation - new corporate identity
BriefFor the first time in 30 years, The Swedish Brain Foundation was looking for a new brand identity. The brief simply stated that it needed to be innovative, stand out, and be cost efficient to implement. The identity we created is meant to evoke curiosity, drive conversations, create awareness about the foundations work and increase donations. The foundation of the identity is structure and clarity with a strong sense of trust. To that we added a layer of creativity and freedom of thought. We wanted the identity to both challenge and inspire and to show the unrestrained power of the brain.The new identity work includes:• New logotype with an acronym symbol representing both logical and creative thinking• Display typeface built on 6 different open-source typefaces• New colour palette• Visual style built on collages. A solution that made it possible to use free images making them ownable and unique.
Agency
Campaign The Swedish Brain Foundation - new corporate identity
Advertiser The Swedish Brain Foundation
Brand The Swedish Brain Foundation

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Corporate/Brand Identity
Entrant Company N..D .D . N..D ..B Subscribers Only
Client Director A..x G...s Subscribers Only
Creative Director L...ea L....rd Subscribers Only
Creative Director H...a St....ll Subscribers Only
Creative Director A..a S....en Subscribers Only
Strategist J...nn R...ll Subscribers Only
Design Director A....as Jo.....on Subscribers Only
Senior Creative Designer/Creative Lead M..c �....und Subscribers Only
Creative Designer Jo....ne N....on Subscribers Only
Final Art Y..a H�.....lind Subscribers Only
Client Manager S...a K...er Subscribers Only

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