TitlePennington Biomedical Visual Identity System
BriefOur goal for the new visual identity was to visually transform the brand to reflect the world-renowned caliber of the organization and science. It is intended to build awareness of Pennington, and to reframe the way people think about the work they do, particularly reframing the conversation around obesity in our culture.A single idea inspires the entire visual identity: The biggest scientific advancements come not from huge leaps, but from small shifts that, over time, can inspire a change in perspective, new discoveries, and even human behavior.The brand symbol is the clearest representation of the “Small shifts” idea—by flipping a “P” upside down, you get a lowercase “b”—a small shift of a single letterform became a bold symbol that ties our system together.We needed to reflect the science, the brand needed to look and feel approachable on a broader scale. We infuse the identity with humanity and optimism by speaking in a relatable tone of voice and using true-to-life photography to tell real stories.
Campaign Pennington Biomedical Visual Identity System
Advertiser Pennington Biomedical
Brand Pennington Biomedical

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Corporate/Brand Identity
Design Agency T...er Du.....th Subscribers Only
Design Agency T...er Du.....th Subscribers Only

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