TitleHouse of Happiness Brand Identity
BriefKey words: home, family, deep breath, childhood, nature, human connection.It feels like home - a safe place where you are loved and accepted as you are. So we chose a naive and playful visual language: firstly, hand-drawn characters, that are naked and fragile, but fun at the same time - as all of the human beings. Illustrations are linear as we wanted to give you a space to breathe.Logo of the brand exists in 2 variations: 1 - with tight tracking, where letters 'hug' each other, 2 - with space between letters. Because you are free to choose: being in close contact with others or having a space on your own.Logo itself consists of custom letters.Hand-drawn cursive letters remind us of our grannies who wrote the notes on home-made jam. And we made a digital font from these letters.We used simple silhouettes of fruits - to highlight simplicity and naturalness.
Agency
Campaign House of Happiness Brand Identity
Advertiser House of Happiness (Dim Shchastya)
Brand House of Happiness

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Corporate/Brand Identity
Brand Designer & Art Director Ma.....ta Sa....va Subscribers Only
CEO & Marketing Lead I...a S....ak Subscribers Only

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