|Key words: home, family, deep breath, childhood, nature, human connection.It feels like home - a safe place where you are loved and accepted as you are. So we chose a naive and playful visual language: firstly, hand-drawn characters, that are naked and fragile, but fun at the same time - as all of the human beings. Illustrations are linear as we wanted to give you a space to breathe.Logo of the brand exists in 2 variations: 1 - with tight tracking, where letters 'hug' each other, 2 - with space between letters. Because you are free to choose: being in close contact with others or having a space on your own.Logo itself consists of custom letters.Hand-drawn cursive letters remind us of our grannies who wrote the notes on home-made jam. And we made a digital font from these letters.We used simple silhouettes of fruits - to highlight simplicity and naturalness.