TitleDIVERSE.EQUAL.UKRAINIANS
BriefAccording to a global survey, 14% (6 million) of Ukrainians accept the LGBTQ+ community. Still, they remain invisible for fear of being attacked using traditional rainbow symbols.We decided to give Ukrainian LGBTQ+ allies a safer way.We created a new code symbol to replace the rainbow flag and used it to launch the first safe LGBTQ+ allies movement.The symbol is a raised hand. Unlike passive silence, it embodies the action of all who are no longer afraid to support equality.A custom grotesque font emphasizes that there is only one line of difference between "Різні" (Diverse) and "Рівні" (Equal) in Ukrainian.People can download our prints on our website for free. Any art or brand can incorporate it. Ukrainian and international artists, musicians, businesses, politicians, and organizations used identity to make a statement about equality. Rizni.Rivni became Ukraine's most visible LGBTQ+ allies wave of support.
Agency
Campaign DIVERSE.EQUAL.UKRAINIANS
Advertiser Rizni.Rivni
Brand LGBTQ+ allies community

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Creative Director V....or S....ba [i.....up] Subscribers Only
Creative Group Head A...ii Mi.....nko [i.....up] Subscribers Only
Art Director M...na Ki....va [i.....up] Subscribers Only
Strategy Director M....el Tr....se RE.....AN Subscribers Only
Strategy M...a Mi.....nko RE.....AN Subscribers Only
Strategy A...a R....ko [i.....up] Subscribers Only
Media Director M...ia Ko.....uk H....AG Subscribers Only
Media Manager H...na St.....uk H....AG Subscribers Only
Account Director Sv....na My.....uk [i.....up] Subscribers Only
Senior Account Manager S...iy P....in [i.....up] Subscribers Only
Account Manager D...na Ba....va [i.....up] Subscribers Only
Account Manager O..a By.....anu [i.....up] Subscribers Only
Chief Technical Officer A...ew S....ev [i.....up] Subscribers Only
Developer M....el Sa....in [i.....up] Subscribers Only
Developer R...n K...k [i.....up] Subscribers Only
Developer Y...y Ar....h, Co.....er Subscribers Only
Developer Y..a Pe....a, Co.....er Subscribers Only
Copywriter Y...a I....na [i.....up] Subscribers Only
Copywriter D...ro Lu.....huk [i.....up] Subscribers Only
Designer L..a Ka.....an [i.....up] Subscribers Only
Designer I...a Li....ka [i.....up] Subscribers Only
Designer Y...a Ly....ka [i.....up] Subscribers Only
Communication Manager H...n S...a [i.....up] Subscribers Only
Communication Manager O..a V...k [i.....up] Subscribers Only
DOP D...ry N...ia Subscribers Only
Creative Producer J..k B....ov [i.....up] Subscribers Only
Editor/Photographer M...ia O�....illy [i.....up] Subscribers Only
Sound Design V....ii Ya......nko Subscribers Only
Sound Design M....el Za....ky Subscribers Only
Project coordinator Ol.....dra Sv.....va Subscribers Only
Project coordinator Vi....ia De....va Subscribers Only
Project coordinator M...na S...ty Subscribers Only
Project coordinator Y...y Ye....ov Subscribers Only

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