Life, as we learned from our old friend Forrest Gump, is like a box of chocolates. At Christmastime, chocolates are so present that you may have over-indulged. I’m partial to a praline, myself. But have you ever asked yourself how blind or partially-sighted people choose their favourite chocolates? Chocolatier Purdys solved the problem with a box featuring braille, which allows people with visual impairments to easily locate their favourite flavours (while avoiding that hard toffee one nobody likes). A QR code even enables them to hear an audio guide. As inclusivity goes, this idea really hits the sweet spot. 

 

TitlePurdys Holiday Braille Box
Agency
Campaign Purdys Holiday Braille Box
Advertiser Purdys
Brand Purdys

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Entrant Company R....nk Subscribers Only
Client P...ys Subscribers Only
Chief Creative Officer A...n St....an Subscribers Only
Executive Creative Director L..a R...rs Subscribers Only
Executive Creative Director M...an T....ey Subscribers Only
Chief Strategy Officer S..n Mc....ld Subscribers Only
Creative Director S..n O�....nnor Subscribers Only
Creative Director S....on R...ie Subscribers Only
Associate Creative Director J...on L...on Subscribers Only
Art Director J..e Ga....er Subscribers Only
Writer E..n K..e Subscribers Only
Designer J..e Ga....er Subscribers Only
Designer A...e M...er Subscribers Only
Print Producer A...l Ha.....en Subscribers Only
Print Producer C...re K..n Subscribers Only
Lead Strategist D...en Y..a Subscribers Only
Strategist A..a Sh.....off Subscribers Only
Amplification Strategist S..a Le......yer Subscribers Only
Amplification Strategist Me....th Mo.....ery Subscribers Only
Amplification Strategist A..z T....nt Subscribers Only
Photographer C....on H...ey Subscribers Only
Studio Artist / Typographer D...na Ko....va Subscribers Only
Studio Artist / Typographer L...a D...nt Subscribers Only
Broadcast Producer Z..a T...as Subscribers Only
Broadcast Producer Y..i O..r Subscribers Only
Production Company ..D Pr......ons Subscribers Only
Director of Photography T...as B...an Subscribers Only
Line Producer R....rd A...s Subscribers Only
Editor A...ah Mo....on Subscribers Only
Audio House W..e Pr......ons Subscribers Only
Audio Producer / Engineer C...g Z....un Subscribers Only
Account Services Ka.....ne M...en Subscribers Only
Client Supervisor J...a ..o Subscribers Only

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