TitleBalanced Flavour
BriefIt can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance Flavour”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.The image on the label changes according to the product and the ingredients that were used for its preparation. The packaging design helps to portray the harmony of the ingredients and the flavor of the product.The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher.
Agency
Campaign Balanced Flavour
Advertiser Aragats Food
Brand Aragats Food

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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