TitleAlicia's story, gaining freedom through technology
BriefThrough the film's empathetic tone and emotional sensibility, together with its slowly unfolding narrative, Spoon was able to put the human subject front and centre. The technology finds its place as a subtle, background extra. For Microsoft, the concept works well and fits with the company's mission "to empower every person and every organization on the planet to achieve more."
Campaign Alicia's story, gaining freedom through technology
Advertiser Microsoft
Brand Microsoft

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Client Director M...em ..n B...n Subscribers Only
Project Manager J....na D...in Subscribers Only
Creative Director L...s Li.....og Subscribers Only
Colorist J..n . Li.....st Subscribers Only
Graphic Designer B...s B....an Subscribers Only

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