TitleThe Proud Forecast
BriefOn the first day of Pride, TV 2 went live with an unprecendented weather report - live on the evening news. During the editorial broadcast, the presenter announced a special weather forecast - rainbows all across the country for the duration of the upcoming Pride week.With zero media spend, TV 2 surprised the nation with an important and bold celebration of gay rights – during prime time on national television. The stunt was aired during the evening news on Norway’s biggest commercial TV channel, and was also subsequently shared on their online platforms.By turning the actual live news broadcast into our media channel for spreading awareness and support for the LGBTQIA+ community, we sent a clear message that it’s time for the whole country to embrace Pride and what it represents.
Agency
Campaign The Proud Forecast
Advertiser TV 2 Denmark
Brand TV 2 National news broadcast

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PostedNovember 2022
Business SectorSubscribers Only
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