| Title | Shattering Stereotypes with Not the Science Type |
| Brief | Bias forms from the inability to see the world through someone else’s eyes. When asked to picture “the science type,” most envision a white man, a white lab coat, and an awkward social nature. To directly address the bias about female scientists, 3M produced "Not the Science Type," a documentary film series that challenges society’s pervasive perceptions about “the science type.” "Not the Science Type" confronted this prejudice head on, following four remarkable female scientists of color as they defy the odds, rise in prominence and challenge systemic gender, racial, and age discrimination."Not the Science Type" sparked a deeper conversation about these biases and their negative impact on STEM diversity, equity and inclusion, empowering today’s young women and minorities to see and imagine themselves as future science innovators. |
| Agency |
Ketchum New York
|
| Campaign |
Shattering Stereotypes with Not the Science Type
|
| Advertiser |
3M
|
| Brand |
3M
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| 3M, Communications Director |
R...rt Br....in Subscribers Only
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| Ketchum, Senior Vice President |
S...h D....ey Subscribers Only
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| Ketchum, Vice President Group Manager |
M..t M...er Subscribers Only
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| Ketchum, Managing Account Supervisor |
J....ne Mc.....gle Subscribers Only
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| Passion Point Collective, CEO |
M...us Pe.....ll Subscribers Only
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| Generous Films, CEO & Film Producer |
Ch.....ne A...a Subscribers Only
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| Film Director |
J...o P....io Subscribers Only
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| Film Editor |
J..f ..y Subscribers Only
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| Film Editor |
A..x Z...ra Subscribers Only
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| Film Cinematographer |
W....am At....on Subscribers Only
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