TitleShattering Stereotypes with Not the Science Type
BriefBias forms from the inability to see the world through someone else’s eyes. When asked to picture “the science type,” most envision a white man, a white lab coat, and an awkward social nature. To directly address the bias about female scientists, 3M produced "Not the Science Type," a documentary film series that challenges society’s pervasive perceptions about “the science type.” "Not the Science Type" confronted this prejudice head on, following four remarkable female scientists of color as they defy the odds, rise in prominence and challenge systemic gender, racial, and age discrimination."Not the Science Type" sparked a deeper conversation about these biases and their negative impact on STEM diversity, equity and inclusion, empowering today’s young women and minorities to see and imagine themselves as future science innovators.
Campaign Shattering Stereotypes with Not the Science Type
Advertiser 3M
Brand 3M

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
3M, Communications Director R...rt Br....in Subscribers Only
Ketchum, Senior Vice President S...h D....ey Subscribers Only
Ketchum, Vice President Group Manager M..t M...er Subscribers Only
Ketchum, Managing Account Supervisor J....ne Mc.....gle Subscribers Only
Passion Point Collective, CEO M...us Pe.....ll Subscribers Only
Generous Films, CEO & Film Producer Ch.....ne A...a Subscribers Only
Film Director J...o P....io Subscribers Only
Film Editor J..f ..y Subscribers Only
Film Editor A..x Z...ra Subscribers Only
Film Cinematographer W....am At....on Subscribers Only

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