| Brief | Today, bears are almost extinct in reality but still extensively abused as marketing trinkets by local and international brands spanning from beer to high fashion apparel. Millions of USD are being made in - literally - the name of the bear while shelters struggle with little to no funds, unable to preserve and protect their rights and, ultimately, their life.Agent Green, a tireless environmental organization in charge with the preservation of bears in probably the last standing wildlife sanctuary in Europe, wants to settle this once and for all and do justice to the bear by claiming rightful retribution from those who owe them, and use the money to build a wildlife sanctuary in the middle of the Carpathians. This is how Bear Right came to be: a tax for copyright paid by companies who use the bears’ image in their commercial communication. |
