TitleThe Bear Right
BriefToday, bears are almost extinct in reality but still extensively abused as marketing trinkets by local and international brands spanning from beer to high fashion apparel. Millions of USD are being made in - literally - the name of the bear while shelters struggle with little to no funds, unable to preserve and protect their rights and, ultimately, their life.Agent Green, a tireless environmental organization in charge with the preservation of bears in probably the last standing wildlife sanctuary in Europe, wants to settle this once and for all and do justice to the bear by claiming rightful retribution from those who owe them, and use the money to build a wildlife sanctuary in the middle of the Carpathians. This is how Bear Right came to be: a tax for copyright paid by companies who use the bears’ image in their commercial communication.
Agency
Campaign The Bear Right
Advertiser Agent Green NGO
Brand Agent Green NGO The Bear Right Tax

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Agency ..e ..W Subscribers Only
PR Agency MC....PR Subscribers Only
Producer L...s Pr.....ion Subscribers Only

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