TitleHowdy to the Stock Market!
BriefThe heavily regulated IPO (Initial Public Offering) advertising is most often uninventive and boring.In 2021, a total of 31 IPOs were made on the Finnish Nasdaq lists. 30 of them didn’t contain any humour.The only joyful one was a Finnish retail store chain Puuilo. The company wanted to get listed on Nasdaq Helsinki on their own way. Puuilo is known for its low prices, and very hilarious radio ads, which are based on their own song.The song (“Morjensta Pöytään!” transl. “Howdy to the Table”) is commonly known in Finland and for this campaign, all the lyrics of the song were completely rewritten (“Morjensta Pörssiin!” transl. “Howdy to the Stock Market”) to cheerfully tell about the company’s IPO.
Agency
Campaign Howdy to the Stock Market!
Advertiser Puuilo
Brand Puuilo Initial Public Offering

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company M....on Subscribers Only
Creative Agency M....on Subscribers Only
Creative Director E...o M....la Subscribers Only
Copywriter M...o M...elä Subscribers Only
Art Director R...e Sa....rg Subscribers Only
Strategist I..s Ne.....nna Subscribers Only
Account Director A...na B...dt Subscribers Only
Project Manager T...a An.....nen Subscribers Only
Production B...r M...a Subscribers Only
Project Manager L...i D....ck Subscribers Only
Project Manager M...a S...e Subscribers Only
Producer V...u M....la Subscribers Only
Performer ..e E....yr Subscribers Only
Performer J...o Ni......kki Subscribers Only
Chief Marketing Officer P...tu Pa....en Subscribers Only

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