Mullenlowe Athens - "An Ode To Creativity"

MullenLowe Athens

MullenLowe Athens Kifisia, Greece

Awards

269

Brand: Mullenlowe Athens
Country: Greece

Advertiser: MULLENLOWE ATHENS

Title	An Ode To Creativity
Brief	"An Ode to Creativity" has a physical, digital & interactive presence.The first step was deciding which paintings to recreate within the Ode. We defined a direction in the design and the messages we wanted to communicate. Each artwork provides visual hints that refer to the background story and context of the corresponding original painting, but with a twist. Thus, the exhibition functions as a "quiz", intriguing visitors to identify the original artwork. The QR codes available on the artworks lead the user to the website we created specifically for this project, revealing the original art piece, along with some interesting insights and facts. At anodetocreativity.gr, anyone can visit the exhibition online. We also created promo material (mugs, posters, and tote bags) for MullenLowe’s people and our partners, as well as an animated video that captures the project. "An Ode to Creativity" was widely publicized on Greek market media, social media, online, and in print receiving public acclaim.
Agency	MullenLowe Athens
Campaign	An Ode To Creativity
Advertiser	MULLENLOWE ATHENS
Brand	Mullenlowe Athens
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
ENTRANT Company \| AD AGENCY	MU.....OWE A...NS Subscribers Only
Creative Director	L..a At.....iou Subscribers Only
Copywriter	C....sa Ar.....zi Subscribers Only
Art Director	M....is Fa....as Subscribers Only
Studio Manager \| Art Director	A....is A....os Subscribers Only
Web Designer	S....os Da......los Subscribers Only
Junior Web Developer	Pa....is Ka.....is Subscribers Only
Senior Art Director	M...a Fo....ou Subscribers Only
Art Director	Di....is Ka....is Subscribers Only
Social Media Manager	E....ra V..s Subscribers Only
NORROGROUP \| TVC Producer, Managing Partner	Kon......nos Ka....is Subscribers Only
ARCHITECTUAL PHOTOGRAPHY	T...as Ger......los Subscribers Only

About MullenLowe Athens

LOWE Athens was founded in 1969; the first multinational advertising agency ever in Greece! LOWE Athens was, until 2012, an exclusively “traditional” agency with strong above the line expertise as well as events and promotions management credentials. As of 2012, we started up our digital unit, which is unique in our market for the way we combine the creative firepower of the agency with the tech expertise of the 12 member digital team.
Although we are a multinational agency we work with exclusively local clients, which actually has helped us to weather the Greek crisis and to continue to raise our ranking and creative profile in our market. LOWE Athens has consistently won awards at the Greek advertising festival, as well as, in Cannes and New York. We are especially proud of the fact that LOWE Athens is the acknowledged “Effectiveness Agency” with more Effies won than any other Agency in our market. We were also voted by W.A.R.C. as the 2nd most effective agency in Europe 2012 (11th in the world).