|Brief||Copenhagen-based agency &Co spent 2500 billable hours doing something completely unrelated to their business. A total work life turnaround to ensured that time spent on work doubled as time spent on life. How? By making ballet dancing part of the workday. Ballet? Yup. Not to help employees nail a plié, but to make sure that going to the office also meant being challenged, achieving personal growth and the great human experiences, you normally seek out in your time off. Experiences that, in addition, unleash the creative mindset no business can survive without.The Ballet of Creativity is a highly ambitious initiative that tries to explore and support the creative environment and spark creative thinking. It took form as weekly ballet training for 6 months during work hours, a final performance at one for the most iconic stages in Europe and eventually it was all captured in a documentary.