TitleThe Everyday Labels
BriefCONTEXTThe Covid-19 pandemic took over the world in early 2020. While we stayed at home to limit the virus spread, the house became a multi-functional space. But living in a confined area for several months had a negative impact on people's emotional well-being. That's why IPPU Packaging, the largest innovative self-adhesive label manufacturer in Romania, stepped in to brighten the day. And the year.THE IDEAWe designed The Everyday Labels Calendar as an entertaining way of labeling the objects and areas throughout the home.THE EXECUTIONWe helped people put things - and sometimes their lives - in order during lockdown, by offering them funny, eye-candy labels for special occasions like Children's Day, Valentine's Day, Christmas and other holidays. Or labels for day-to-day use, on jars of homemade jams, casseroles of banana bread, storing boxes and bags. Or even labels for little heartfelt messages glued around the house, to surprise the roommates and bring a smile on their faces.
Agency
Campaign The Everyday Labels
Advertiser IPPU Packaging
Brand IPPU Packaging Self-Adhesive Labels Manufacturer

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company ..b Cr....ve Subscribers Only
Creative Director ..b T..a Subscribers Only
Illustrator ..b T..a Subscribers Only
Senior Copywriter R..u Con.......escu Subscribers Only
Art Director ..b T..a Subscribers Only
Marketing Manager IPPU I...a R....le Subscribers Only
Print Production A...an M...nu Subscribers Only
Print Production House P....co Subscribers Only
Print Production House I..U Pa.....ng Subscribers Only

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