TitleThe choir against hate speech
BriefOnly 5% of users are responsible for the majority of hate comments. That's a lot less than you might think. These 5% are still loud.Our goal was to change the tune and put things in perspective. To encourage people to act against hate online, to not be afraid, because, after all, they are the vast majority. They are the 95%.And if they come together, if they stand together, if they raise their voices together, then love will be louder. And hate has no chance.So we had people sing real hate comments. Exactly 5 people. In a beautiful arrangement of John Farnhams song “You’re the voice”. Then we had other people come together and sing the same song. With the actual lyrics.First it becomes a struggle, a fight, voices against voices, but in perfect tune. But the more people join the choir, the more the 5 people singing real hate comments get overpowered. Until 95 people sing “You’re the voice” in a thrilling and powerful performance, together against hate.
Agency
Campaign The Choir Against Hate Speech
Advertiser Deutsche Telekom
Brand Deutsche Telekom

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Advertising Manager U...ch K...ke Subscribers Only
Advertising Manager ... Ch.....an H..n Subscribers Only
Advertising Manager C....in K..z Subscribers Only
Advertising Manager S...an ..x Subscribers Only
Chief Creative Officer D...is ..y Subscribers Only
Creative Director -Art T...s Tu....us Subscribers Only
Creative Director, Copywriter S....an Sc....er Subscribers Only
Agency Producer I..a Fr....hs Subscribers Only
Strategic Planner Ma.....ian G...er Subscribers Only
Business Director K...in S....el Subscribers Only
Account Manager A..e Sc....ht Subscribers Only
Production Company Te.....dia Fil.......tion G..H FR.....RT Subscribers Only
Director H...y A..x R...n Subscribers Only
Executive Producer B...it D...n Subscribers Only
Executive Producer ..i J...n U....ch Subscribers Only
Director of Photography (DOP) B...it S...r Subscribers Only
Music Prod Company S....me M...c Subscribers Only
Music Executive Producer F....an La......her Subscribers Only
Music Executive Producer .o S...ow Subscribers Only

Related Ads

Latest Ads