TitleThe Missing Class
BriefChild Focus, the Belgian center for missing children, is always looking for smart and confronting ways to make people aware of the problem and ask them to share every missing person’s notice. That’s why this year, Child Focus introduced ‘The Missing Class’, a radio commercial that was just aired once, but no parent could ignore. On September 1st, the first day of school, at 8.30 am, the exact moment the school bell rings for the first time, people heard a voice taking absences, just like teachers do in their child’s classroom. But every name that’s called out is absent, because they are the names of all missing children that should have been in school that day. The voice then asks listeners to keep sharing missing person notices on social media. Because the more people see them, the more likely they are to be found again.
Campaign The Missing Class
Advertiser Child Focus
Brand Child Focus

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Creative director K....of S...s Subscribers Only
Creative director K...er Ja....ns Subscribers Only
Creative director A...n T...as Subscribers Only
Creative T...s ..n L..n Subscribers Only
Creative P....ck Ve.....en Subscribers Only
Client manager E...ie ..n ..r M....en Subscribers Only
RTV producer E...yn Tw....us Subscribers Only
RTV producer T...as A....ni Subscribers Only
Sound producer/Studio Helsinki P....ck G...s Subscribers Only

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