TitleThe Donated Commercial
BriefMore than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation.
Agency
Campaign The Donated Commercial
Advertiser Canada’s Organ & Tissue Donation Community
Brand Canada’s Organ & Tissue Donation Community

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Entrant Company Do.....rth Subscribers Only
Agency Do.....rth Subscribers Only
Chief Creative Officer L...e M....n  Subscribers Only
Executive Creative Director A..m T..r Subscribers Only
Executive Creative Director R..a Ec.....ey Subscribers Only
Creative Director & Copywriter J..l M..k Subscribers Only
Associate Creative Director & Copywriter L..n S....ow Subscribers Only
Creative Director & Art Director J...in T...o Subscribers Only
SVP, Integrated Production Je....er D..k Subscribers Only
VP, Integrated Production J...e R...y Subscribers Only
Audio Editor & Producer ..n L...ie Subscribers Only
Audio Editor D..g G...es Subscribers Only
President Ca.....ne Ma....in Subscribers Only
VP, Group Account Director O...ia D....ni Subscribers Only
Account Supervisor L...h Mc.....nd Subscribers Only
Account Coordinator Ki....ly B...on Subscribers Only
VP, Group Media Director C...ie R....nd Subscribers Only
Media Director Sa....ha M...on Subscribers Only
Audio House Be....ey I... Subscribers Only
Creative Director (Audio) J...d K....er Subscribers Only
Engineer T...r Y...g Subscribers Only
Executive Producer T..a M....ke Subscribers Only

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