TitleShare Now "Crashed Lyrics" – COLOGNE RACE
Brief“CRASHED LYRICS” aren’t regular radio ads. Instead, we interrupted rap songs when the lyrics glorify fast driving in the city – together with JAM FM, one of the biggest rap and hip hop stations in Germany. We invited relatives of real victims of speeding to “crash” songs with their story – and urge people to differentiate between rap and reality.
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Campaign CRASHED LYRICS
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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Radio
Entrant Company J..g ..n M..t Subscribers Only
Managing Creative Director L...s L...e Subscribers Only
Managing Creative Director D...el Sc.....zer Subscribers Only
Managing Director J...s B...ly Subscribers Only
Creative Director H...er Tw.....fel Subscribers Only
Creative Director G....vo N....ni Subscribers Only
Copywriter I...da E...s Subscribers Only
Art Director L..a W....er Subscribers Only
Concept creative J..i Hoh......hler Subscribers Only
Art intern M....ne H...y Subscribers Only
Videographer S...f Ka.....un Subscribers Only
Senior Art Director D...o M....ni Subscribers Only
Art intern H...ah Unte.........cher Subscribers Only
Account Director S...an N..k Subscribers Only
Junior Project Manager L...a D..n Subscribers Only
Production Company S...io F..k Subscribers Only
Sound Engineer Ka.....na J...an Subscribers Only
Sound Engineer J...an M....ann Subscribers Only
Client S...E ..W G..H Subscribers Only
Head of International Marketing Management N....ie Ho....nn Subscribers Only
Chief Marketing, Customer Service and Sales Office R....el S...ge Subscribers Only

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