TitleAdd The M (126s)
BriefHave you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? We did. So, we worked with YWCA’s across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport.
Agency
Campaign Add the M
Advertiser YWCA
Brand YWCA

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company R....nk Subscribers Only
Client Y..A M...o Va.....er Subscribers Only
Chief Creative Officer A...n St....an Subscribers Only
Executive Creative Director M..e D....ck Subscribers Only
Creative Director L..a R...rs Subscribers Only
Head of Art / Creative Director J..l H...by Subscribers Only
Associate Creative Director / Art Director S..e D...z, Subscribers Only
Associate Creative Director / Art Director H...ey H....ey Subscribers Only
Associate Creative Director / Writer Ja.....yn P...nt Subscribers Only
Chief Strategy Officer S..n Mc....ld Subscribers Only
Strategy Director N...le R....ky Subscribers Only
Producer T...sa B...ey Subscribers Only
Producer K..e H...s Subscribers Only
Studio Artists B..d K...r Subscribers Only
Studio Artists T..d B....tt Subscribers Only
Editor T...r E....ac Subscribers Only
Editor T...as M...en Subscribers Only
Audio House G....on M...c Subscribers Only
Developer B..d St.....on Subscribers Only
Developer S...e ..m Subscribers Only
Group Account Director ..t M...en Subscribers Only
Account Director K....dy Cr....rd Subscribers Only
Account Manager N...le Ke....an Subscribers Only
Account Manager J...ie D...nd Subscribers Only
Strategic Communications Lead Me....th Mo.....ery Subscribers Only
Account Director S..a Le......yer Subscribers Only
Editorial Lead L...ne G...ge Subscribers Only
PR Coordinator K....yn V..n Subscribers Only
Director, Advocacy and Communications ..y J....ka Subscribers Only

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