TitleKeep Hope Alive
BriefChild Focus, the Belgian Center for Missing Children, wanted to recapture attention for long-term missing children. Because as years pass by, people easily write off these cases as hopeless, causing the attention to disappear. But it’s only when we stop paying attention and allow them to be forgotten, that they truly disappear. That’s why, on International Missing Children's Day, we brought this emotional insight alive and launched keephopealive.be. An innovative website with the portraits of ten long-term missing children that does exactly what happens to them when we allow them to be forgotten: gradually fading away. Based on the live data we collected about the number of visitors and shared missing persons notices, the portraits either became more visible or faded in real time. Thanks to this gripping approach we inspired immediate action, motivating people to keep the website alive and with it the hope of a breakthrough testimony.
Agency
Campaign Keep Hope Alive
Advertiser Child Focus
Brand Child Focus

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative director M...el O...n Subscribers Only
Creative director P...er S...s Subscribers Only
Creative director K...er Ja....ns Subscribers Only
Creative director A...n T...as Subscribers Only
Creative J...en Tu.....ers Subscribers Only
Creative K..e Be.....oid Subscribers Only
Client director B....ra ..n D...el Subscribers Only
Client manager E...ie ..n ..r M....en Subscribers Only
Program director S...an .e H..s Subscribers Only
Strategic planner Al.....er Ko.....rg Subscribers Only
Designer J....ey U..n Subscribers Only
RTV producer T...as A....ni Subscribers Only
Motion designer A....as .e R...er Subscribers Only
Motion designer Ch.....phe B...t Subscribers Only
Creative technologist ..m S....en Subscribers Only
Front-end-developer B..m V....ck Subscribers Only
DTP T..o Ha.....ius Subscribers Only
DTP Ja....rt De....ne Subscribers Only
Illustrator N...l N...ar Subscribers Only

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