TitleDignity to Flow
BriefMusic has always been a transforming agent in society, especially rap, for its contesting attitude. Therefore, we rely on it to elucidate the facts around menstrual dignity.“I don't want you to feel sorry, I just want more dignityI take the scene, I speak, in the face of data I don't shut up.The flow is intense and complicated and it is not a thing in the pastAccess health talk, I'm waiting for this progressBlood flows nothing is done, no matter your dialectKnow that you have rights”We went further and took this message to places where it usually doesn't get to, to communities that suffer the most.With Unicef, we implemented a project that included donations, menstrual education classes and training for girls. We also created CineSangue, taking music into schools. In addition, we have given visibility to all those who menstruate, including trans men.
Agency
Campaign Dignity to Flow
Advertiser Johnson & Johnson
Brand Sempre Livre® And Carefree®

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Production Company
Sound Production ..4 M...C Subscribers Only
PR Agency Flei........lard Subscribers Only
Recording Studio ..m L...e Subscribers Only

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