TitleAlways use Face Armor!
BriefYoung guys don't want to wear big and clumsy protective glasses on New Year's Eve.Therefore, it's not enough just to tell them to wear the protective glasses that exist on the market today. We simply need a better product. We need to reinvent and redesign the concept of safety glassesIn short, our goal was to make young men want to wear protective glasses – not just tell them (again). And what do young guys want? They want to play computer games! 96% of the target audience play computer games like Counter-Strike. And every gamer knows: Always wear armor.So, we transformed in-game armor to real-life armor by designing a cool new pair of protective glasses – or as we called them: Face Armor.And we did it in a collab with the iconic Counter-Strike team Astralis. In this way, we made gaming stars co-promote Face Amor reaching the target audience through their 1,400,000+ followers on SoMe. And made young guys go get their own Face Armor for free at gaming cafes across the country.
Campaign Always use Face Armor!
Advertiser Danish Safety Authority
Brand Danish Safety authority

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PostedNovember 2022
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Media Type Case Study
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Creative M....el ..d Subscribers Only
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Senior Project Manager Ch.....te S...el Subscribers Only
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