TitleFlyNet - The Million
BriefLufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?In minute-by-minute time protocols, we describe escalating events on the ground that get completely out of hand while passengers are offline during the flight: A smart home heating that by accident is being set to 62° Celsius finally causing the police to storm the apartment. A retiree accidentally switches suitcases with a fashion designer thus becoming a hyped fashion icon while he sits clueless in the plane. And then there is the story of a married couple receiving 1 million dollars from a Nigerian Prince. Because a lot can happen in a few hours.
Agency
Campaign Lufthansa Flynet
Advertiser Lufthansa
Brand Lufthansa FlyNet

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Sound Production S...io F..k Subscribers Only
Creative Managing Director F...an F...e Subscribers Only

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