BriefBackground:Rollton – is the Legendary INSTANT noodles in Kazakhstan!For more than two decades millions of families across country cook Rollton.Problem:Rollton range includes NOT only instant noodles, but excellent pasta as well!But the habit of perceiving Rollton only as instant noodles does not allow people to take pasta seriously. Audience is full of stereotypes that Rollton pasta is the same quality as instant noodles.Solution:To show people how ridiculous it is to think that prejudices about Rollton are true.To cook Rollton pasta like Rollton instant noodles and show what will happen.Spoiler - nothing.It's a series of 17 episodes where our heroes waiting to boild Rolton and of course they failed. We placed our ads episode by episode in each commercial block of the users so they wached the never ending process of no success pasta boiling.Results:The first advertisement of the brand, which in a humorous manner fights not with external competitors, but with itself. We freshened up the tone of the brand by making boring and inconspicuous pasta the topic for online sharing.
Campaign Rolton Stereotypes
Advertiser Rolton
Brand Rolton Pasta

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Entrant Company B..O .A Subscribers Only
Danil Maslov ..O Subscribers Only
Igor Golushko Cr....ve di....or Subscribers Only
Julia Yugay ..D Subscribers Only
Renat Poposhev S...or ..t Di....or Subscribers Only
Daria Priezzheva Co.....ter Subscribers Only
Yana Koshchuk S...or co.....ter Subscribers Only
Oleg Sigitov J...or ..t di....or Subscribers Only
Alina Ryspekova De....er Subscribers Only
Ksenia Zhanokov S...or a....nt m....er Subscribers Only
Production company .O S...S Subscribers Only
Evgeny Gozheyshiy Di....or Subscribers Only
Ivan Krutos O...r, ex.....ve pr....er Subscribers Only
Daria Volgina Ex.....ve pr....er Subscribers Only
Evelina Bialaja L..e pr....er Subscribers Only
Mikhail Petrenko ..P Subscribers Only
Dina Golubeva S....st Subscribers Only
Kolya Kishchuk a...st Subscribers Only
Client M....en F..d Ti.....an Subscribers Only
Sholpan Abdilda Di....or .f Ma.....ng De.....ent Subscribers Only
Irina Panasova H..d .f ..e b...d de.....ent Subscribers Only

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